Radio holds up

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AUCKLAND, Today: The latest NZ S1 2021 radio audience data reveals that over 3.7 million New Zealanders listened to radio every week and almost 3.5 million of those listen to commercial radio stations.

Your brief is a joke

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MONTREAL, Wednesday: Trevor Thomas, head of strategy at Canadian indie creative agency Bleublancrouge* (and semi-retired stand-up comic) shares the secret to writing a good brief using the formula for good comedy.

AU adland 2nd-last!

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SYDNEY, Wednesday: A new Roy Morgan study has painted a bleak picture of Australia’s advertising and media industries when it comes to ethics and honesty, ranking them second-last on a list of 30 professions. (Click on the graphic to see the detail.)

YoungShand’s first Oceania brand work

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AUCKLAND, Today Oceania Healthcare’s vision to reimagine retirement living has been brought to life in a new integrated campaign via Ponsonby indie YoungShand. The launch is YoungShand’s first piece of brand work for Oceania since winning the account in 2019.

The Mouse that Roars

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AUCKLAND, Today: BCG2 and independent media agency Together have brought back Te Ara Ahunga Ora/Commission for Financial Capability’s Sorted mouse in a new campaign called Making Sense of Money.