AUCKLAND, Today: Apparently one universe wasn't enough for Paulie the Piñata. 2degrees and TBWA\New Zealand have opened the Data Piñataverse for the campaign's fifth summer outing. What started as a seasonal promotion... Read More
AUCKLAND, Today: Most backcountry huts offer spectacular views and somewhere to rest your legs. Heineken has gone a little further, adding a beer tap 1,130 metres above sea level in Southland. Welcome... Read More
AUCKLAND, Today: Outdoor advertising specialist Go Media have broken into the West Auckland market with two new digital billboards located on Great North Rd in Henderson, propelling their portfolio to 23 screens... Read More
AUCKLAND, Wednesday: To launch Lotto NZ’s refreshed Powerball platform, PHD and DDB partnered with Lumo to deliver a DOOH campaign that utilises programmatic buying and dynamic creative optimisation (DCO). Read More
AUCKLAND, Wednesday: Dentsu Creative’s annual survey of CMOs in the UK, US, China, India, and Brazil is providing a stark insight into what today’s clients need and want most from their agencies. Read More
AUCKLAND, Today: Indie trans-Tasman agency Aruga Aotearoa has strengthened its digital and public relations offering with the hire of Juno Scott-Kelly as PR & social lead. Read More
AUCKLAND, Today: As the Rugby World Cup in New Zealand kicked off, adidas and Augusto have released a “powerful” new campaign to celebrate the achievements of the current Black Ferns players, iconising... Read More
AUCKLAND, Today: A high-impact new film was released this morning to help promote New Zealand’s unique national values to global audiences and expand perceptions of New Zealand. Read More
AUCLAND, Tuesday: Warriors fans have had a tough season despite being as loyal as they come. To reward their perseverance and support for the team, TAB via Chemistry has dished out a... Read More
AUCKLAND, Today: At the end of last month, Vodafone NZ announced their rebrand to One NZ – a rebrand “that was always going to happen when the time was right”. Read More
AUCKLAND, Today: Colenso BBDO has produced Phone It In – a low-cost campaign for NZ telco Skinny. Instead of hiring “expensive” celebrities to read radio ads, Colenso open-sourced Skinny’s radio scripts to... Read More
AUCKLAND, Today: Kingsland-based indie Quantum Jump has created a new awareness campaign for AA Life Insurance, fronted by a customer determined to let others know the difference having the cover has made... Read More