Southern Cross mined gold

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AUCKLAND, Friday: Affinity ID client Southern Cross Health Society was one of the big winners at last week’s NZ Direct Marketing Awards, taking home two golds, a silver and a bronze for its Altogether Better campaign, which recognises its revamped member engagement programme.

While my guitar gently weeps

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SYDNEY, Friday: A new study from global audio branding specialist PHMG shows that younger Australians place more value on music as a key element of marketing than older generations, according to a report published in B&T (scroll down for the link).

The winners!

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AUCKLAND, Thursday: Education New Zealand, Colenso BBDO, and justONE were the big winners at the2018 NZDM Awards last night. More than 500 guests celebrated the magic behind personalised marketing, hosted by the Marketing Association.