AUCKLAND, Today: AIA has announced the appointment of Auckland-based full-service agency Anthem to oversee the rebrand of AIA in New Zealand.
Gregor & Roy put the band back together for House of Travel
AUCKLAND, Today: House of Travel’s new Better Together brand campaign has reunited acclaimed Flying Fish director Gregor Nicholas with advertising legend Roy Meares. The duo’s previous award-winning collaborations include the iconic Heineken Photojournalist spot.
Auckland indie agency launches TVNZ Re: News website
AUCKLAND, Today: High St-based full-service digitally-led agency Little Giant has launched a news website for NZ’s alternate news voice – TVNZ Re:.
Southern Cross mined gold
AUCKLAND, Friday: Affinity ID client Southern Cross Health Society was one of the big winners at last week’s NZ Direct Marketing Awards, taking home two golds, a silver and a bronze for its Altogether Better campaign, which recognises its revamped member engagement programme.
Adobe: ‘Anzac marketers lag behind global counterparts’
BARCELONA, Sunday: Australian and New Zealand marketers are lagging behind their global counterparts, according to new research by Adobe. In fact, only 15% of Australians and New Zealanders believe local marketers are doing a good job.
While my guitar gently weeps
SYDNEY, Friday: A new study from global audio branding specialist PHMG shows that younger Australians place more value on music as a key element of marketing than older generations, according to a report published in B&T (scroll down for the link).
Republik gets creative credit
AUCKLAND: Today: In the absence of adequate supplied information, M+AD Friday passed too much credit to Pead PR in our Marlborough King Salmon/Al Brown report.
You are my sunshine
AUCKLAND, Today: Central city-based design agency Dow Goodfolk has redesigned the imagery for a NZ classic household laundry aid – Sunshine Pegs.
The winners!
AUCKLAND, Thursday: Education New Zealand, Colenso BBDO, and justONE were the big winners at the2018 NZDM Awards last night. More than 500 guests celebrated the magic behind personalised marketing, hosted by the Marketing Association.
Al Brown – with Pead – hooks up
AUCKLAND: Thursday: In a move to lure brand attention, Regal Marlborough King Salmon and Kiwi celebrity chef Al Brown have cooked up the ultimate culinary trip in a campaign engineered by Pead PR.