Researchers from NZ cinema marketing agency Screen Vistas have dug deep into social media resources to produce detailed profiles of the typical moviegoer.
Countdown to Axis shows
The Comms Council has signed a stellar crew of offshore and NZ creatives to lead the 2018 Axis Speaks powwow in the runup to this year’s Axis Awards.
JustONE, FCB, Y&R, Bauer coming to the party
Time is tight for those needing tickets to the 2017 NZ Direct Marketing Awards show, which will be held in Auckland in just a fortnight – on Thursday 1 March (2018!).
Arrivals & Departures: MediaCom taps Aussie to run ANZ
MediaCom has announced the promotion of Melbourne-based chief operating officer Willie Pang to the role of ceo of MediaCom Australia & New Zealand. The move, says London-based worldwide chairman/ceo Stephen Allan.
APN Outdoor’s highest profile sites set for digital transformation
APN Outdoor today unveils plans to expand their national digital footprint, with three of Auckland’s highest profile static billboards undergoing a digital transformation.
Comms Council issues Beacons entry call
Media Agency of the Year is an entered category in the annual Beacons Awards and is awarded to the Comms Council member agency whose business has made the greatest overall improvements to their business over the past calendar year.
Sugar, Many Minds and Fish & Clips shoot Super Rugby
NZ adspend hits NZ$1 billion
NZ agency adspend last year reached 1 billion dollars for the first time. In total, NZ$$NZ1.045 billion was spent on major media, according to Standard Media Index data.
Auckland Stadiums offers Mt Smart naming rights
Following “a record-breaking year” which saw Bruce Springsteen, Adele, Paul McCartney and last weekend the Foo Fighters grace its stage, Mt Smart Stadium is in the market for a new naming rights partner.
Trained animator armed with a bike – and a hi-res eye
M+AD this week continues the Phantom Billstickers’ series of entertaining Q+A profiles of key staffers: Today, it’s the turn of presentation manager Rachel Rowlands.