AUCKLAND, Thursday: Podcasting is in its ascension. The medium is turning marketer’s heads the world over, with brands always looking for new ways to interact with their customers and infiltrate popular culture.
Radio Live & Magic merge to create Magic Talk
AUCKLAND, Thursday: A major restructure is under way at MediaWorks, with two of its radio stations – Radio Live and Magic – set to merge.
Dentsu reports revenue growth at home and abroad
TOKYO, Thursday: Dentsu Inc has experienced significant global revenue growth – however, the company also reports declines in underlying profit, citing investments in work reforms and global systems.
PR gets its day in the sun
AUCKLAND, Today: The Comms Council has put on sale tickets for the inaugural PREScom Awards 2018, recognising the country’s most impressive PR, experiential and social media campaigns.
Spark PR & Activate launches restoration project
AUCKLAND, Today: Spark PR & Activate has unveiled a new partnership between Seventh Generation and charity Million Metres that will see the restoration of Aotearoa’s waterways and wetlands.
Happy Xmas!
The welcome early signs of Xmas creativity are starting to arrive in our Inbox. This Aussie ad was shot by Kiwi director Hamish Rothwell, of Goodoil Films.
‘Cheeky’ medium works for AA Smartfuel and R&R
AUCKLAND, Today: “Radio has always been the cheeky medium – but it’s also massively underrated when it comes to educating and inspiring an audience,” says AA Smartfuel director Ian Sutcliffe.
New World and Clemenger Group launch Enjoy Better
AUCKLAND, Today: Recently appointed New World head of marketing and customer experience Dominic Quin approached the Clemenger Group to help create a long-term platform for New World.
Q3 2018 interactive revenue grows 13% YoY
AUCKLAND, Wednesday: IABNZ’s Internet Advertising Revenue Report for Q3 2018 was released today with total revenue reaching $266m for the quarter representing 13% YoY growth.
JWT & Glue shoot Squealing Pig
MELBOURNE, Yesterday: NZ winery Squealing Pig has launched a quirky new via J Walter Thompson Australia. Under the direction of Glue Society’s Pete Baker (based in Wellington) five films have been created – one for each of the little pigs that feature on the Squealing Pig label.
