Emotion remains central to best-practice campaigns and its use as a creative strategy increased compared to 2016, according to a Cannes Lions study reported by ad-media site Warc London.

A number of changes at Contagion, the Auckland full-service indie founded by Dean & Bridget Taylor in 2010. They’ve just enlisted former Ikon joint MD Emma Bolser as managing partner of media.

Alert reader Tough Pencil could only shake his/her head in astonishment at the wondrous food-preparation skills demonstrated by Shortland Street star Reuben Milner in a TVNZ promo image that ran with M+AD Daily’s story yesterday about Saatchi’s 2017 Election Commission campaign.

Global mobile ad company Kargo, which bills itself as “the leader in mobile brand advertising”, has announced its expansion into New Zealand, “bringing.” says the release, “Kargo’s presence to 98% of the global mobile advertising market”.

The star power of Beauden Barrett has moved niche Aussie magazine title Men’s Health to launch a dedicated New Zealand edition, featuring the first-five (or, in that strange sports lingo they use across the Ditch, ‘fly half’) on the cover.

The Magazine Publishers Association has released details of its finalists for the Magazine Media Awards 2017. All the usual corporate suspects – Bauer, Tangible, and Fairfax – plus a plethora of individual titles will square off next month at a gala dinner in Auckland, to name the winners.

Today the Electoral Commission and TVNZ, through agencies Saatchi & Saatchi and Starcom, launched an online campaign enlisting Shortland Street stars in a drive to get young voters to the polls, according to a report in NBR.

The Sweet Shop director Jeff Labbe, who’s based in Louisiana, started his career as a trailblazing agency creative on the West Coast of America. Today, M+AD publishes an insightful interview he did with Branding Asia publisher Bobby McGill.