APN Outdoor and oOh! Media are to merge – on both sides of the Tasman – to create a giant out-of-home and online media group operating across New Zealand and Australia.
Ogilvy NZ executive creative officer Regan Grafton has been appointed convenor of judges for the 2017 Axis Awards, to be held in Auckland in March. CAANZ has also today identified the jury presidents that will work alongside Grafton – Michael Redwood, Brigid Alkema, Shane Bradnick, Tony Clewett, and Christy Peacock.
The New York-based Andy Awards, which honour global creativity in advertising, have issued their entry call for 2017. The entry deadline is Friday 12 January.
Written for M+AD by oOh!media ceo Brendon Cook: It’s time the OOH industry retired the terms static and digital and moved to classic and dynamic. In the past year the Out Of Home industry has debated the best way to describe traditional billboards and their newer digital forms.
McDonald’s New Zealand has confirmed new appointments in three key positions: Dave Howse as managing director, Jo Mitchell as director of marketing and Brid Drohan-Stewart as Head of Marketing.
This article was written for M+AD by Nichola Quail, of Auckland-based research collective Fresh Focus:Decoding the NZ mobile consumer looks beyond the technology to uncover the motivations, attitudes and behaviours of the many people in New Zealand who are now living ‘smart lives’.
Celebrated Aussie creative David Nobay and Marcel, the Sydney agency he created, have shot a new brand 90sec TVC for Asian beer brand Tiger, scored to the classic What a Wonderful World, but reimagined in Mandarin.
Clemenger Group New Zealand is consolidating Touchcast Auckland and Proximity Auckland with Colenso BBDO to keep in front of changes in the marketing services environment and reflect global trends in integration.
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