Getting Aucklanders involved in the local body elections has always been a challenge, with an average voter turnout of around 35% in previous years. So when Auckland Council briefed their digital agency, Goodfolk, on the design and production of a website to help change this, everyone knew it would be a challenging but highly rewarding project.
R&R, Starcom and Film Construction launch AA Health
Auckland agency Rainger & Rolfe has launched a new campaign to promote the AA’s latest product, AA Health, built around a series of TVCs out of Film Construction.
L&P taps Saatchi, bypasses DDB (now updated – scroll down to 2 x corrections)
Iconic Kiwi brand L&P has redesigned its bottle – and introduced a new limited edition flavour – L&P Chilli & Lime. L&P sidestepped their regular agency DDB Group for the redesign – the new look is out Saatchi & Saatchi.
Cloud over NZ digital ad viewership
More than half of all digital advertising in Australia remains unviewed, according to a report in B7T Australia. NZ was not specifically included in the data-gathering exercise – but has connections to the company that carried it out.
Coca-Cola Romania agency reaches out to NZ
“Dear Ed,” writes Mihai Gongu, the ECD of GMP/Jung von Matt Romania. “JvM is the second most awarded independent network at Cannes Lions 2016.
Mars Confectionery names Starcom NZ in big media review

Starcom Auckland declined to comment this morning on reports out of the UK that suggest the media business of one of its largest clients, Mars, is up for review in Australia, New Zealand, Asia (including China, Japan and India) and Europe – collectively representing an adspend of US$522m (NZ$717).
TVNZ brands get a makeover
TVNZ’s will unveil its new look across its TV and online platforms this Sunday 2 October. The brand has had a makeover, with all new visual identities for its channels and online destinations appearing on screens this weekend.
Arrivals & Departures: Wellington indie taps Nigel Corbett
GSL Promotus Wellington CD Nigel Corbett has joined Wellington indie Traverse Advertising (founded in 2010 by GM Martha Lowe & ceo Michael Gregg) as creative director.
UK ad agencies unveil ambitious Freeview campaign
TV provider Freeview has accepted a series of film ads created by London agencies DGLB and Anomaly, unveiling what it calls its most innovative and ambitious advertising campaign yet, The Other Way.
Grand Clio for Colenso in NYC
The juggernaut that is Colenso BBDO/Proximity’s DB Export Brewtroleum continues unabated – the campaign was the only work from the Asia-Pacific region to win a Grand Clio at the Clio Awards overnight in New York City.