July’s No 1, Mitre 10’s hugely likeable donkey spot Roy, this month has picked up its second championship title, reports Colmar Brunton client executive Andy Strain. KFC is the only new entry in September, debuting in 2nd with their humorous airport escalator ad.
August’s Top 10 is a combination of past favourites and new submissions – five, to be exact – across a variety of industries.
Mitre 10 is back at the No 1 spot for July – but this time it’s not their famous Sandpit. “The new TVC Roy – Kong’s Out Again uses humour and demonstrates good ol’ Kiwi ingenuity to tackle any problem, no matter how ridiculous,” reckons Colmar Brunton ceo Andy Strain.
Lotto jumped up to the top spot in June’s Colmar Brunton Top 10 TVCs poll, after missing out on the top 3 in May. Speights carries on as a Kiwi favourite only dropping one place to third from the previous month.
Three debutants claimed the top three spots this week Spark’s Father’s Day and Speight’s The Dance are genuine new arrivals, while No 3 sees the return of Nova’s catchy Rhyming Guy.
Lotto and Mercury Energy held on to 1st and 2nd spots from last month, says Colmar Brunton client executive Andy Strain introducing the latest Top 10.
Richie McCaw’s acting career, and his main role as everyone’s favourite New Zealander, continues unabated with Colenso’s Anchor Milk Run schools campaign making an immediate, strong debut at #10 in our Colmar Brunton poll for March.
“February demonstrates an interesting appeal in advertising for this month’s Top 10 with only one new TVC resonating among our audience,” writes Colmar Brunton client executive Andy Strain, in his latest NZ Top 10 ads report.
“As we enter the New Year, the theme of festive and Christmas ad campaigns diminish, writes Colmar Brunton client executive Andy Strain, in his January NZ Top 10 ads report.
The slowdown in production over the holiday period has produced a vacuum in the latest Top 10 data – this month’s column is essentially a refresh of the November/December list.