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MPA takes the spreadsheet pain out of magazine planning
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Magazines lead the way in inaugural 2026 Quality of Attention Index
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Sports Entertainment Group’s NZ$130 million MediaWorks deal creates trans-Tasman media heavyweight
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AUCKLAND, Today: From Nelson to some of the world's biggest brands, Shuttlerock has come a long way. Now the creative technology company is unveiling a fresh identity, new website and a powerful... Read More
AUCKLAND, Today: There's a lot more to buying a car than scrolling through listings, and Auto Trader New Zealand is looking to make the most of that journey with a new premium... Read More
Orcon has enlisted a dodgy terrorist with a hand-held explosive device and a nice line in poisoned darts to take its attack message to Vodafone and Spark. Read More
NZ & Australia-based alternative media provider Ambient Group has added a PR division to its existing OOH & experiential divisions in Auckland, and hired former Samsung NZ PR manager Fred Russo to... Read More
Four NZ entries have made the TV/Cinema/Online Film – Production & Post shortlist at the London International Awards, currently being held in Las Vegas. Read More
The Outdoor Media Association of New Zealand says the growth of member revenue continues to climb, with the total for Q3 2014 reaching $19,041,928 (up 21% on Q3 2013). Read More
The Association of NZ Advertisers holds it annual TAPS briefing in Auckland next month. TAPS? Therapeutic Advertising Prevetting System. “This briefing is for advertisers and their agencies who market any form of... Read More
TV viewers pay more attention to advertising than they think and multi-screening during ad breaks does not diminish ad recall, a new study of British TV viewing habits has revealed. A summary... Read More
The NZ Herald has announced strong audience growth across its print and digital brands to over 2 million unique Kiwi visitors each month. Read More
Clemenger BBDO Wellington and OMD are having success using Snapchat with a targeted mobile campaign aimed at reaching drivers who are stoned. Read More
Saatchi & Saatchi was the only NZ agency to make the Integration shortlist stage of the London International Awards currently being staged in Las Vegas. Read More
MediaWorks is planning the first truly cross-platform programme in New Zealand, a new breakfast show that will broadcast simultaneously on TV3 and RadioLIVE in 2015, and have a significant digital component. Read More
