AUCKLAND, Today: No stranger to sustainability (remember Sand and Brewtroleum?), DB Export (with Colenso BBDO and Franklin Rd) has released a series of “paperless” newspaper ads – according to a release out of Colenso this morning.
Colenso creative director Max McKeon said: “The long-running Drink DB Export, Save the Entire World platform was built on giving the simple act of having a beer a higher purpose.
“This latest iteration consists of three ‘full-page radio’ executions, each describing a traditional newspaper ad scene in tongue-in-cheek detail.
“We sought to give drinkers further licence to enjoy a DB Export. And what better purpose than if the beer you drink fuels advertising that saves the world.”
“Did you know, you can’t have a beer without a planet? It’s true. That’s why we chose to print our latest newspaper campaign on radio, and save the lives of numerous innocent trees in the process.”
DB marketing manager Samuel Forrest said: “We sought to give drinkers further licence to enjoy a DB Export. And what better purpose than if the beer you drink fuels advertising that saves the world.”
Scroll down to see the ads with your own ears …
DB Export – BBQ
DB Export – Beach
DB Export – Worksite
CREDITS
Client: DB Export
Agency: Colenso BBDO
Sound: Franklin Rd
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