AUCKLAND Today: Payper has launched an AI press release builder designed specifically for New Zealand media, aiming to produce releases that actually land with local journalists rather than generic, one-size-fits-all copy.
Built on decades of experience and hundreds of New Zealand press releases, the tool draws from Payper’s strongest work alongside publicly available releases from well-known Kiwi brands.
Together, those releases have driven thousands of news stories across New Zealand’s major media outlets, reaching audiences in the millions through print, broadcast and digital channels.
What sets the tool apart is human oversight. Every press release is reviewed, refined and signed off by a member of the Payper team before it’s delivered.
“We’ve developed our model to get us to about 90% of a perfect press release,” Payper co-founder Adrien Taylor said.
“The finishing touches are then done by the Payper team which has more than three decades of journalism and PR experience.”
Payper works with brands including Mons Royale, Abe’s Bagels, Scapegrace, Evnex and Coffee Supreme, and says the tool is about opening PR up to more New Zealanders.
“We care about the best stories in this country being told and believe every New Zealander should have access to quality PR support without the traditional costs.” – Payper co-founder Lewis Hampton
“We’ve always been passionate about making PR available to all New Zealanders with great stories, not just those with big pockets,” Payper co-founder Lewis Hampton says.
“We care about the best stories in this country being told and believe every New Zealander should have access to quality PR support without the traditional costs.”
“That’s why we’re making the tool free for now, and will charge only $249 for it in a few months. Kiwi founders, innovators, marketers, non-profits and organisations can get a professional PR-agency press release at a fraction of the price.”
Press releases are turned around within two working hours, catering to busy founders, marketers and communications teams working to tight deadlines.
Each release goes through human quality control, ensuring it’s polished, professional and ready to pitch directly to journalists.
“Great PR is about quality, not quantity,” said Taylor. “We want to empower organisations and to ensure journalists receive high-quality pitches tailored to their needs. It’s a win-win for everyone who values storytelling.”
This press release was written by Payper’s AI press release generator.
Share this Post
