AUCKLAND, Today: Pead has unveiled Houston Issues Management, a new division designed to help Kiwi businesses get ahead of challenges that could harm their reputation.
The new arm of the agency will be led by Louisa Kraitzick, a partner at Pead with deep experience in guiding organisations through complex issues, crises, and reputation challenges.
“In today’s fast-paced digital world, reputation risk is everywhere. News spreads instantly, digital footprints last forever, and in New Zealand word travels fast. One issue, big or small, can derail sales, damage relationships, and shake team culture.
“The risk landscape is intensifying at a time when the stakes for business have never been higher, which is why we are launching this service.
“Reputation risk can come from anywhere, cyberattacks, social media backlash, operational missteps or health and safety – to name just a few. But with the right preparation and advice, these risks can be significantly reduced,” says Kraitzick.
“In today’s fast-paced digital world, reputation risk is everywhere. News spreads instantly, digital footprints last forever, and in New Zealand word travels fast.” – Louisa Kraitzick
Houston Issues Management offers tailored training, planning and crisis response for businesses of all sizes. It’s staffed by senior specialists, supported by experts across different industries.
Founder and chair Deborah Pead says, “Alongside the communications services we’re known for, we’re now formalising our issues management offering to make it easier for companies to find and access this specialist expertise.
“Too often, businesses turn to their lawyers first, who with respect don’t always provide the practical insights and communication strategies needed to navigate public perception.
“Anticipating and planning for challenges is simply good business practice. Our formalised service will help companies strengthen resilience before a crisis strikes, and guide them with clarity and confidence when it does,” says Pead.
Kraitzick stresses this isn’t just for companies in the spotlight. “If your business has a social media presence, employees, or customers, you need a plan and a level of issues management preparedness.
“The reality is if you aren’t prepared, you’re already behind. Every director, executive, and business owner should be asking: Are we ready?” says Kraitzick.
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