Aussie and Kiwi agencies take home 23 Pencils

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NEW YORK, Today: Agencies from Australia and New Zealand have bagged 23 Pencils at The One Show 2025, with two standout Golds going to Bear Meets Eagle On Fire and Colenso BBDO.

Announced just ahead of tomorrow night’s Creative Week 2025 finale in New York, the Pencil and Merit winners are now out. The major Best of and of the Year gongs are still to come.

Australia’s Gold went to Bear Meets Eagle On Fire Sydney and crew, for Telstra’s “Better On a Better Mobile Network” in the Moving Image Craft & Production category. Big effort across teams.

New Zealand’s Gold went to Colenso BBDO Auckland and partners for Adoptable. By Pedigree., picking up the top award in Creative Use of Data for Mars NZ. A great use of media and heart.

Check out the full list of One Show 2025 Pencil winners from both sides of the Tasman below.

Australia: 1 Gold, 4 Silver, 6 Bronze, 25 Merits

Gold

  • Bear Meets Eagle On Fire Sydney with +61 Sydney, Revolver Sydney and Rumble Studios Sydney “Better On a Better Mobile Network” for Telstra in Moving Image Craft & Production, Animation – Series

Silver

  • Bear Meets Eagle On Fire Sydney with +61 Sydney, Revolver Sydney and Rumble Studios Sydney “Better On a Better Mobile Network” for Telstra in Film & Video, TV, VOD, & Online – 30 Seconds and Under – Series
  • Bear Meets Eagle On Fire Sydney with +61 Sydney, Revolver Sydney and Rumble Studios Sydney “Better On a Better Mobile Network” for Telstra in Moving Image Craft & Production, Writing – Series
  • Bear Meets Eagle On Fire Sydney with +61 Sydney, Revolver Sydney and Rumble Studios Sydney “Better On a Better Mobile Network” for Telstra in Moving Image Craft & Production, Production Design
  • Sonar Music Sydney “Blip: Lightyears From Home” for Hospitals United For Sick Kids (HUSK) in Music & Sound Craft, Sound Design, Original Music – Score – Long Form

Bronze

  • Bear Meets Eagle On Fire Sydney with +61 Sydney, Revolver Sydney and Rumble Studios Sydney “Better On a Better Mobile Network” for Telstra in Moving Image Craft & Production, Direction – Series 
  • Droga5 Australia Sydney with The Sweetshop and ALT VFX “The Comments Section” for Meat & Livestock Australia in Moving Image Craft & Production 
  • Ogilvy Australia Sydney “Kentucky Fly Chicken” for KFC in Experiential & Immersive, Commerce 
  • Ogilvy Australia Sydney with Glue Society Sydney and Revolver Sydney “The Spot” for La Roche-Posay x  Bristol Myers Squibb in Experiential & Immersive, Experiential & Immersive for Good 
  • Sonar Music Sydney “Blip: Lightyears From Home” for Hospitals United For Sick Kids (HUSK) in Music & Sound Craft, Sound Design 
  • TBWA\Sydney with Fabric Sydney, Eleven PR Sydney and Finch Sydney “Shark Week” for Modibodi in Health & Wellness, Public Relations

New Zealand – 1 Gold, 6 Silver, 5 Bronze, 4 Merits

Gold

  • Colenso BBDO Auckland with EssenceMediacom Auckland, GRC PartnersAuckland, Porter Novelli Auckland and Nexus Studios London “Adoptable. By Pedigree.” for Mars NZ in Creative Use of Data, Innovation – Use of Media in Creative Use of Data

Silver

  • Colenso BBDO Auckland with EssenceMediacom Auckland, GRC Partners (Auckland), Porter Novelli Auckland and Nexus Studios London “Adoptable. By Pedigree.” for Mars NZ in Creative Use of Data, Technology for Good
  • Colenso BBDO Auckland with EssenceMediacom Auckland, GRC PartnersAuckland, Porter Novelli Auckland and Nexus Studios London “Adoptable. By Pedigree.” for Mars NZ in Direct Marketing, Innovation – Execution in Direct Marketing
  • Colenso BBDO Auckland with EssenceMediacom Auckland, GRC PartnersAuckland, Porter Novelli Auckland and Nexus Studios London “Adoptable. By Pedigree.” for Mars NZ in Out of Home, Out of Home for Good
  • Colenso BBDO Auckland with EssenceMediacom Auckland, GRC PartnersAuckland, Porter Novelli Auckland and Nexus Studios London “Adoptable. By Pedigree.” for Mars NZ in Out of Home, Craft – Use of Technology
  • Colenso BBDO Auckland with EssenceMediacom Auckland, GRC PartnersAuckland, Porter Novelli Auckland and Nexus Studios London “Adoptable. By Pedigree.” for Mars NZ in Out of Home, Innovation – New Ideas in Out of Home
  • Special Auckland with Dentsu Aotearoa Auckland and RSA Films Los Angeles “The Call Back Service” for DB Breweries in Radio & Audio-First, Custom Content

Bronze

  • Colenso BBDO Auckland with EssenceMediacom Auckland, GRC PartnersAuckland, Porter Novelli Auckland and Nexus Studios London “Adoptable. By Pedigree.” for Mars NZ in Direct Marketing, Out of Home – Billboards & Transit 
  • Colenso BBDO Auckland with Satellite Auckland, Spur Auckland and BuckSydney “Killabyte” for Spark New Zealand in Branded Entertainment, Games/Gaming 
  • Motion Sickness Auckland with ED Sydney, DigPR Auckland and FinchAuckland “The Best Place In The World To Have Herpes” for The New Zealand Herpes Foundation in Health & Wellness, Use of Humor 
  • Special Auckland with Dentsu Aotearoa Auckland and RSA Films Los Angeles “The Call Back Service” for DB Breweries in Interactive, Online & Mobile, Innovation – Use of Media in Interactive, Online, & Mobil

All Pencil and Merit winners from The One Show 2025 are listed online — both in showcase and dynamic form — for those who want to deep dive.

On the global stage, FCB New York stole the show with a massive 35 Golds, including 28 for their Spotify campaign “Spreadbeats.” It became this year’s most awarded entry.

Out of 19,860 submissions across 62 countries, the 2025 jury awarded 157 Golds, 197 Silvers, 270 Bronze, and a whopping 1,026 Merits across 55 nations. A record-breaking year.

Tomorrow night’s awards will be hosted by comedian Leslie Jones, who’s best known for Saturday Night Live and multiple Emmy nominations. Expect laughs and standout moments.

Winners of The One Show 2025 Global Creative Rankings will be announced on May 19. It’s one of the most anticipated creative benchmarks of the year.

Creative Week has now been running 16 years strong. It’s where the global industry gathers to celebrate standout ideas and talk about what’s next in creativity.

This year’s Creative Week included everything from the Young Ones Student Awards to the first-ever AI Creative Challenge, plus the ADC Awards, TDC71 and more.

The One Club for Creativity, which runs The One Show and more, pours all awards revenue back into the industry — across education, diversity, equality, and development programmes.

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