Perceptive grows

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AUCKLAND, Thursday: Grey Lynn-based customer intelligence agency Perceptive, has welcomed in four new hires across its research, software and data scientist teams.

MD Daniel Shaw said: “With a raft of new clients coming on board this year and significant growth in the demand for optimised brand research and analytics, we’ve made it a priority to hire new talent across the teams to keep up the momentum as we enter the new year.”

Tina Ghaleban joins Perceptive as a data scientist, from realestate.co.nz and will be in charge of bolstering the company’s analytics and data science capabilities.

Ghaleban said: “Perceptive is doing such interesting work right now, utilising the latest in technology and customer monitoring techniques.

“I’m really looking forward to hitting the ground running and expanding the already well established analytical and data science capabilities within the team.”


“We are thrilled to hire fresh talent across our teams and are confident the emerging skillsets will add a valuable dynamic to the agency as a whole.”

Working closely with Ghaleban and the data science team, Crystal Sun, previously a software developer at Theta and Southern Cross Health Society, joins as a junior software developer in December 2021.

Perceptive technical team lead Dmitry Polubentsev said: “We are excited to have Crystal with us. She is a bright individual who comes with great references, passion to help others and solid experience in automated testing and software development.”

Finally, joining the research team this month are Auckland University grad Francesca O’Neil, and Lily Henwood who has moved from a position as a CX analyst in the customer monitor team to a research analyst position.

Perceptive head of research Rachael Weaver said: “It’s an exciting time to be a part of Perceptive as we expand the capabilities of our teams and the work we do.

“Despite disruptions due to Covid, it’s been an incredibly productive time for our team and the research industry.

“We are thrilled to be hiring fresh new talent across our teams and are confident that the emerging skill sets will add a new and valuable dynamic to Perceptive as a whole.”


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