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AUCKLAND, Monday: Customer insights agency Perceptive, and fintech startup Paymark have launched Ada, a new tool that offers insights into the way New Zealanders spend their money.

Perceptive Ada MD Daniel Shaw said: “Ada combines Paymark’s Eftpos transaction data —over 1 billion transactions a year — with Perceptive’s data science and visualisation capabilities to create a powerful business intelligence tool.

“This new service offering produces comprehensive customer intelligence and builds a complete picture of what drives customer outcomes by using transactional data.

“Ada will provide companies access to fascinating data and intel to help them gain a complete picture of customers’ spending behaviours. This will allow them to make smarter, better-informed decisions about the way they operate.


“Perceptive’s insights and analysis combined with our data will add a new layer to customer understanding.”

“Companies will be able to explore and analyse how customers spend with their brand, in their brand category, and in the macro environment with Ada’s visual, self-service dashboard. It can unlock customer transactional data at a regional level and we can provide bespoke filters to give businesses access to any specific segment of intel they need.”

Paymark head of CX said: “We know Perceptive’s insights and analysis combined with our data will add a new layer to customer understanding.

“With it, businesses can gain a complete picture of their customers, including a deeper understanding of retention and acquisition, and the impact and procurement of customer loyalty.”

About Perceptive
Perceptive is a leading Australasian technology-based customer insights agency located in Grey Lynn, Auckland. Perceptive provides research, insights and data-driven marketing programmes to a variety of organisations across the Asia-Pacific, North America, United Kingdom, United Arab Emirates and India.

About Paymark
Paymark is a leading NZ payments innovator. At Paymark, we design, build and deliver payment solutions that help Kiwi business succeed. Whether you’re looking for in store, online or mobile payment solutions or powerful business insights, Paymark is here to help. It’s technology backed by experience.


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