Peter Biggs to head Chin & Ching

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MELBOURNE, Wednesday: Former Clemenger BBDO Wellington managing director Peter Biggs is at the helm of newly launched Australian creative agency Chin & Ching.

Previously, Biggs spent over 15 years with the Clemenger network, most recently as ceo of the Melbourne office, before retiring in 2014 and moving back to his native New Zealand.

“5% of profits will be donated to ‘social causes’.”

Since then, Biggs has taken on roles as the chair at the Wellington Regional Economic Development Agency, and ceo of the Assignment Wellington.

The other founding members of the new agency are Jennifer Chin and Wayne Ching, who crossed paths with Biggs at Clemenger Melbourne.

Chin & Ching is based in Melbourne, where Biggs will be acting as chair of the agency. Ching will be ECD, and Chin is the creative strategist and innovation director.

The agency describes itself as a “creative innovation agency helping brands move from story-telling to making history”. Biggs says 5% of all of its profits will be donated to social causes.

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