AUCKLAND, Today: PHD Aotearoa has teamed up with The Spinoff to launch a new five-part podcast series, giving the industry fresh conversations on media, technology and advertising.
The Fold host and Spinoff founder Duncan Greive speaks with PHD’s cross-disciplinary experts to offer sharp, diverse perspectives on the evolving landscape.
This week’s live recording featured Rachel Bayfield, Helen Brown and James Davidson, reflecting on the year’s shifts across AI in search, major media deals, audience fragmentation, revenue changes and the early outlook for 2026.
The podcast series joins PHD Aotearoa’s annual thought-leadership programme, bringing clients and industry voices together to explore behaviour, innovation and the broader economic forces influencing the sector.
“Duncan’s passion for the media industry is unmatched, making him the ideal partner for this collaboration with The Fold.” – Abby Parkin, CEO of PHD Aotearoa
Abby Parkin, CEO of PHD Aotearoa says, “Duncan’s passion for the media industry is unmatched, making him the ideal partner for this collaboration with The Fold.
“Podcasts are proving to be the ideal platform for us to meaningfully unpack the pace of change and wave of innovation that is redefining our industry, in a way that reaches more marketers and business leaders.
“Special thanks to The Spinoff as well as our client partners who joined us, contributing insightful questions as part of the panel discussion,” adds Parkin.
More episodes are on the way, featuring well-known industry names and businesses currently in production.
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