PHD NZ gets the last laugh with Campaign of the Year gong

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Just days after DB dumped PHD New Zealand (scroll down for that earlier story), the agency’s work for the brewery has been commended on an international stage, winning Campaign of the Year at the Festival of Media APAC Awards 2018, in Singapore.

The title comes after the agency’s DB Export Beer Bottle Sand campaign picked up four gold trophies, including Oceania Campaign of the Year, and one bronze, making it the most celebrated campaign at this year’s festival.

PHD Group ceo Louise Bond says she is proud of the success the agency has had around the world in recent years. “We’ve had an outstanding couple of years,” she says. “When you talk to marketers from other countries, they know of PHD New Zealand’s success and that recognition is highly rewarding.”

The Festival of Media Asia accolade adds to PHD’s Media Agency of the Year win at the Spikes Asia in October of last year.

PHD’s sister agency, Spark PR & Activate, also won an ICCO Global PR Award for Best Media Relations in November, again for DB Export Beer Bottle Sand, while Colenso BBDO was also recognised for its role.

DB’s bad timing
The recognition comes as DB ends its 18-year relationship with PHD following a global agency realignment. “It feels good to go out on a high note, indicative of all the great work we produced together over the years,” said Bond.

The PHD network is part of the Omnicom Media Group, the media services division of Omnicom Group Inc. (NYSE: OMC).

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