AUCKLAND, Today: Pitchblack has taken out the title of #2 Independent Agency of the Year at the 2025 APAC Effies, proving the indie shop can compete with the biggest networks in the region.
Alongside the agency ranking, Pitchblack also picked up a Silver Effie for Burger King’s three years of Sustained Success and a Bronze Effie for Popeyes’ launch campaign, “The World’s Most Successful Popeyes Launch.”
“To be awarded the #2 Independent Agency of the Year at the APAC Effies is proof that our model can take on and win against the biggest agencies in the region.” – Jono Key, Principal Partner Pitchblack
Pitchblack Principal Partner Jono Key says, “To be awarded the #2 Independent Agency of the Year at the APAC Effies is proof that our model can take on and win against the biggest agencies in the region.
“Our Silver Effie for Burger King for over 3 years of Sustained Success, is a testament to our long-standing partnership and suite of ridiculously fun, incredibly effective work.
“The Bronze for Popeyes ‘The World’s Most Successful Popeyes Launch’ is another accolade for an already decorated campaign.”
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