AUCKLAND, Today: One important omission from M+AD’s list of Axis Awards shortlisted agencies published on Friday – we missed the 12 finalist spots racked up by indie creative & branding agency Pitchblack Partners.
“Be great if we could get a mention,” commented Pitchblack founder/principal partner Josh Moore. “Yeah – bad miss,” said ed David Gapes. “We’ve updated the PDF Friday’s story.”
Colenso BBDO, with 113 nods, leads the 2021 finalists list. Next is DDB Aotearoa (99), Special (40), Dentsu (36). FCB (24), Clemenger BBDO (24), Saatchi & Saatchi (20), TBWA\ (14), Motion Sickness (13), Pitchblack 12, YoungShand (8), .99 (6), and VMLY&R (4).
“Yeah – a bad miss.”
In all, there were 580 entries across 99 categories so far – with three more rounds of judging to go.
Convenor of judges Maria Devereux (ECD at Colenso) said: “As you’d expect of our brilliant little country, we adapted and worked harder than ever in 2020 to create exceptional work in the face of adversity.
“The number of finalists and the standard of work this year is a tribute to what we’re all capable of as an industry.”
Thursday 18 March
The winners will be announced at the gala dinner next month – on Thursday 18 March at Auckland’s Shed 10.
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