Pixel Awards Round Three Opens

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AUCKLAND, Today: Entries open this morning for the third rendition of The Pixel Awards – a quarterly Lumo event – giving creative thinkers exacly one month to prepare and submit their ideas.

Entries close on Sunday 31 May 31.

The winning team will receive:

  • $5000 cash
  • $30,000 free media for the winning campaign to display across Lumo’s digital media network
  • The Pixels trophy
  • Auto-entry as finalist for the annual Pixel Award where the winning team will be sent to SXSW in Texas in 2021

The Pixels are always judged by leading creatives – this round that’s Pitchblack ECD Tom Paine, Stanley St CD Kim Ellison, Augusto CD Matt Sellars, and Contagion ECD Bridget Taylor.

Hello Ltd MD James Polhill and Lumo co-founder Kent Harrison will be joint convenors of judging.

“Judging will take place within the first few days of June – and announcements made soon after.”

Lumo co-founder/ceo Phil Clemas said:“We are seeing a growing understanding of how agencies can utilise the dynamic and interactive capability of digital out-of-home to make more effective and compelling digital ads for their clients.”

“There is better use of auto-triggers like weather or temperature to change a piece of ad content.

“We are also seeing a greater appreciation of the range of technology Lumo has to offer, particularly the way brands can use variable traffic volumes or real-time number plate recognition data to prompt timely content updates or fresh messages.”

What you need to know …
Anyone from within the advertising industry is eligible to enter an idea for one or several of their clients.

Judging criteria is specific – the quality of the idea, its translation to large-format digital screens, and how well Lumo’s dynamic digital toolkit is utilised.

It is free to enter and all can be done online via the Pixels website (scroll down)

Judging will take place within the first few days of June – and announcements made soon after.

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