AUCKLAND, Today: Pink Thursday, created by Powershop, delivered a one-day online shopping event where every product was discounted by 99%, giving customers a genuine bargain rather than another standard sale moment.
The idea was sparked by rising scepticism around Black Friday deals. Consumer NZ recently revealed that 77% of products tracked were the same price or cheaper in the weeks before Black Friday.
To offer something real, the online store featured high-demand items that rarely go on sale. Shoppers paid just 1% of the usual price, with all proceeds going straight to charity.
Products dropped at scheduled times across the day, and demand went wild. The earliest drops sold out in less than five minutes as Powershoppers rushed in.
Pink Thursday highlighted Powershop’s commitment to rewarding customers who shop for their power and enjoy something extra along the way.
Stock was extremely limited, and scoring an item came down to timing and luck, giving customers a playful chance to beat the system and come out ahead.
CREDITS
Client: Powershop
Brand Specialist: Julie Milligan
Social Media Manager: Georgia Budd
Brand Lead: Rhys Musson
Head of Brand and Experience: Tom Probert
Agency: 81
Production Agency: Breakout Room
Media: MBM
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