AUCKLAND, Today: The Public Relations Institute of New Zealand (PRINZ) is delighted to announce the 55 finalists for the 52nd annual PRINZ Awards.
Despite the tough economic environment, this year’s finalists reflect the resilience, creativity and hard work across the public relations and communications sector in 2025.
The PRINZ Awards honour excellence, promote continuous improvement, and showcase the outstanding work achieved by public relations and communications management professionals in New Zealand.
The awards are designed to highlight the importance of good communication across every aspect of society.
The finalists have been selected following a thorough judging process. The judging panel is made up of industry professionals across New Zealand and overseas with backgrounds in agency, in-house and government roles. They are overseen by two Chief Judges, Tracey Bridges FPRINZ LPRINZ and returning Nikki Wright FPRINZ APR.
They commented, “The calibre of this year’s finalists is exceptionally high, reflecting both the strategic maturity of the profession and the growing impact of communications in complex environments.
“The calibre of this year’s finalists is exceptionally high, reflecting both the strategic maturity of the profession and the growing impact of communications in complex environments.” – Tracey Bridges FPRINZ LPRINZ and Nikki Wright FPRINZ APR
“The judging process has been rigorous and thoughtful, with strong debate around work that demonstrates clear outcomes, insight and real-world influence.”
There are 14 categories to be awarded this year including the new Best Use of Small Budget for Impact category. Finalists are invited to attend the 2026 PRINZ Awards Gala Dinner where Bronze, Silver and Gold awards will be presented.
Beyond campaign categories, finalists in the PR Consultancy of the Year, PR In-house Team of the Year and the Sally Logan-Milne Young Practitioner of the Year categories will be awarded.
Gold award-winning finalists in the campaign categories are shortlisted to take home the coveted PRINZ Supreme Award, the ultimate award of the evening.
The PRINZ Awards Gala Dinner will be held at the Hilton Auckland on Thursday, 4 June 2026. Tickets are available now and can be purchased here.
PRINZ would like to acknowledge the support of their esteemed sponsors: Isentia, Truescope, Streem, Telum Media, Momentum Consulting and Celebrity Speakers. The Gala Dinner promises to be a special evening for the industry to come together and celebrate its achievements over the past year.
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