The ABCs of Advertising

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AUCKLAND, Today: Registrations are now open for the AUT’s Foundations of Advertising Media Course 2020, presented by former Saatchi & Saatchi MD Mike Hucheson – now adjunct professor at the university.

Hutcheson is one of the presenters on Module 1 – History & Context.

In this short interview (above), conducted by the Comms Council, Hutcheson shares some of his experiences, and his thoughts on the course.

“To me, marketing is about answering human needs.”

He tells how he dropped out of law school 10 years ago, going on to became MD of Saatchi (1998-2003), and talks of his hopes and dreams.

“To me, marketing is about answering human needs,” is a key quote.

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