AUCKLAND, Today: Preparing for a world of travel again, Proximity NZ has created a new brand identity for online travel agent, Mix&Match NZ as they launch into the Australian travel market.
Mix&Match was born out of the House of Travel group and has evolved as a global player in ecommerce travel technology and online travel booking.
Mix&Match ceo Tim Paulsen said: “We are leading the sector in post-Covid travel recovery and capturing the attention of the independent Aussie traveller through our bold, new Let’s Go brand platform, tapping directly into the open-minded, no-fuss attitude of their prospective travellers.”
Launching via a strategic media partnership with Newscorp Australia and leveraging their digital and print brands, the first phase of the campaign is focused on building awareness through high impact digital and press assets.
Proximity NZ design director Nick McFarlane said: “Let’s Go and our vibrant new visual identity for Mix&Match epitomises the confident, spirited, non-pretentious attitude of our independent traveller target audience.
“The brand campaign is currently live across Newscorp Australia’s digital and print channels.”
“It positions Mix&Match as the ultimate travel partner, one that gets you, that shares your need for getting out there again, and someone that says yes, more than they say no.”
“Following the awareness stage of the campaign, Let’s Go will roll out across a range of connected digital journeys nurturing travellers through to booking and repeat travel.
Tim Paulsen: “We see Proximity as an important strategic and delivery partner for Mix&Match and we are really excited to see how fresh and new the brand is looking as we launch into Australia.”
Proximity NZ strategy director Nicola Bunting said: “It’s so great to see the refreshed Mix&Match brand out there. I’ts bold and confident positioning feels so relevant right now with the work tapping directly into the latent desire of our independent travellers to get on back out there again.”
The brand campaign is currently live across Newscorp Australia’s digital and print channels.
CREDITS
Client: Mix&Match
Brand & Marketing Executive at Mix&Match: Rebecca Duffy
CEO: Tim Paulsen
Agency: Proximity NZ
Creative Director: Aaron Turk
Director of Design: Nick McFarlane
Director of Strategy: Nicola Bunting
Account Director: Hanri Els
Copywriter: Katie Ruscoe
Designer: Chesna Stancich
Designer: Caroline Wilkie
Media agency: Zenith
Media partner: Newscorp Australia
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