Singapore-based creative ad tech firm Bonzai has partnered with global sell-side ad tech firm PubMatic to deliver high-impact rich media advertising via publishers in Australia and New Zealand.
Bonzai has offices in Singapore, India and Australia. This marks the first time that PubMatic has named its Australian and NZ publisher clients – ESPN, Bauer and the Daily Mail.
Bonzai has developed a number of rich media formats – TruSkin and ScrollX.
The announcement follows the launch last year by Bonzai of a suite of programmatic ad units in Australia and Singapore, including the TruSkin home-page takeover format.
Sydney-based PubMatic ANZ manager Peter Barry said: “As brand advertisers increasingly shift their spends to programmatic channels, the demand for high impact engaging formats is on the rise.
“PubMatic and Bonzai have come together to create a simple and seamless workflow to allow advertisers to buy rich media at scale across the Australia and New Zealand markets.
The partnership will offer Bonzai’s high impact formats like TruSkin & ScrollX, available at scale across PubMatic’s premium publishers, including ESPN, Bauer and Daily Mail Australia.
“The Business of Influence specialises in social media, PR, brand awareness strategy, and brand partnership representation.”
“A central part of ensuring trust and transparency within programmatic is delivering the best advertising experience,” said Barry. “As the industry matures we are seeing the benefits of data and scale being applied to high-impact ad units in addition to standard display and video. We are excited to work with our key partners to make buying rich media as frictionless and easy as possible for advertisers.”
Bonzai ceo Rahul Pandey, who’s based in Singapore, said: “Democratising rich media solutions in a transparent and brand safe environment is at the heart of what we do at Bonzai.
“Advertisers need to build highly visual ad experiences to get the attention of time-poor consumers. We will continue to deepen our high impact programmatic solutions in Australia through our partnerships with DSPs and SSPs.
“We’re excited to partner with PubMatic, as this new integration is another significant milestone in that direction.”
PubMatic is a publisher-focused sell-side platform for an open digital media future. Featuring leading omni-channel revenue automation technology for publishers and enterprise-grade programmatic tools for media buyers, PubMatic’s publisher-first approach enables advertisers to access premium inventory at scale. Processing over one trillion ad impressions per month, PubMatic has created a global infrastructure to drive publisher monetisation and control over their ad inventory. Since 2006, PubMatic’s focus on data and technology innovation has fuelled the rise of the programmatic industry as a whole. Headquartered in Redwood City, California, PubMatic operates 13 offices and six data centres worldwide.
Bonzai is a leading creative management platform leveraged by top Fortune 500 brands. Founded in 2011, their innovative and integrated self-serve platform allows marketers, agencies and publishers to create, distribute and optimise data-driven digital experiences, at scale, while enabling the creation of programmatic, display, video and native creatives. With significant local Australian/APAC reach, they are integrated with large SDK players like InMobi and Amobee, partners with over 100 publishers globally, and with all major publishers in Australia including News, Yahoo, Carsales, Domain, REA and Nine. Bonzai is headquartered in Singapore with offices in Sydney and Pune, India.
Share this Post