AUCKLAND, Today: A major new out of home landmark has landed in Wellington, with QMS NZ / MediaWorks and Wellington Airport unveiling the first external digital large format billboard outside the airport exit.
Positioned to command attention on the main arterial route into the CBD, “The WLG”, named after Wellington’s airport code, is a 15 metre by 5 metre screen designed to stop traffic, figuratively at least.
The landmark site delivers standout exposure to all vehicles leaving the airport toward central business and government districts, making it one of the most impactful OOH locations in the Wellington region.
“The WLG” is the first external digital large format site at Wellington Airport, which welcomes more than five million domestic and international passengers each year.
Adam Trevena says, “‘The WLG’ is a game-changer for brands seeking market dominance in the Wellington market. This exclusive, high-impact billboard delivers unparalleled scale over the main route into the capital, guaranteeing attention from influential business leaders and high-net-worth consumers.”
“The WLG’ is a game-changer for brands seeking market dominance in the Wellington market.” – Adam Trevena
“It represents a powerful new addition to the already extensive QMS NZ Wellington Airport offering,” Trevena adds.
“For advertisers, ‘The WLG’s’ strategic position makes it the exclusive OOH asset on this pivotal, high-frequency gateway into Wellington. Its massive scale and digital capability allows for high-impact creative to target an extremely attentive, affluent, and captive audience, securing its position as an essential media asset for national and regional brands.”
Richard Dalby says, “Wellington Airport is committed to enhancing the passenger journey through premium facilities. This strategic site, in partnership with QMS NZ, elevates our advertising offering, provides a visually dynamic environment for our customers, and reinforces our position as a premier location for brands across Aotearoa.”
QMS NZ is Wellington Airport’s exclusive OOH provider, with “The WLG” expanding an existing mix of internal, external and experiential advertising opportunities.
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