AUCKLAND, Monday: Kingsland-based full-service indie Quantum Jump has again teamed up with Inghams to launch their new, “deliciously moreish’ wheat-protein Southern Style Bites.
Inghams marketing manager Ben Ward said: “With ongoing massive category growth in plant-based foods, and on the back of the award winning success with the initial launch of Let’s Eat’s in 2020, Southern Style Bites joins the existing crispy golden nuggets, burger patties and tasty tenders, all made right here in New Zealand.”
The campaign includes tvc, social, and digital.
“Let’s Eat has been a great success and we have been working on further products to add to the range,” Ward said.
“We love how Quantum Jump have brought the brand to life on screen and digitally, and wanted to build on the equity of the launch as the market is demanding more.”
“The range is approved by the NZ Vegetarian Society, is GMO-free, and has no artificial colours, flavours or preservatives.”
“Let’s Eat has recently gained Toitū netcarbonzero certification which, along with the products being made in NZ, are another reason to love the range.
“Getting our net carbon zero certification has been a goal for us, and we felt that Let’s Eat, leading the way in plant-based alternatives, should lead the way here too.”
Quantum Jump ceo Ben Goodale said: “It was exciting to introduce Southern Style Bites into the fast-growing category of plant-based alternatives.
“It’s been great developing the visual mnemonic for Let’s Eat further with these yummy new Southern Style Bites – they are totally snackable, very moreish, and also good for the environment. Ten minutes in an airfryer and BOOM!
“The range is approved by the NZ Vegetarian Society, is GMO-free, as well as having no artificial colours, flavours or preservatives. They are ideal for vegetarians, or those who just want to enjoy a tasty meal on a meat-free evening or for a snack.”
Let’s Eat is available in freezer, through leading supermarkets and selected other grocery retailers.
CREDITS
Client: Let’s Eat
Marketing Manager: Ben Ward
Brand Manager: Tarryn
Creative Agency: Quantum Jump
CEO: Ben Goodale
Creative Director: Wayne Pick
Creative Director: Drew Ayers
Senior Account Manager: Emma Rogers
Motion Graphics: Craig Murray
Producer David Yetton
Food Stylist (Silver Spoon): Jo Wilcox
Design Agency: Brother Design
Business Director: Jenny McMillan
Design Director: Debbie Hyde
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