AUCKLAND, Today: The second GfK Commercial Radio Survey for 2025 is out, showing radio’s audience is holding strong. Total commercial radio listeners hit 3.4 million, barely shifting from the 3.425 million reported this time last year.
The Radio Bureau CEO Alistair Jamison says, “Resilience of our engaged listening audiences has been a consistent theme over the last few years, with our cumulative (All 10+) weekly audience consistently sitting around 3.4 million people. This stability shows that, as an advertiser, you can use radio knowing it provides consistent and reliable reach to audiences.”
Wendy Palmer, MediaWorks Chief Executive Officer says, “Radio continues to engage audiences at scale, proving to be the most effective reach channel available to advertisers. But more importantly, is driving tangible business outcomes for our clients.
“A recent case study conducted by Analytic Partners and supported by the commercial industry, very clearly demonstrated huge ROI benefits across a wide range of metrics driven by radio.”
“With consistent high reaching audience in live radio, significant growth in digital audio and podcast listening and proven business results, Audio can provide a powerful solution for any advertiser challenge.” – Alistair Jamison
Chief Executive Officer of NZME, Michael Boggs adds, “We are pleased to see the strength of radio audiences from both the latest GfK survey and the Infinite Dial NZ 2025 research recently completed.
“That research shows 94% of Kiwis listen to audio on a weekly basis and highlights the strong, stable radio audiences. In addition there was 20% growth in podcast listening and continued adoption of listening on alternative devices.”
In closing Alistair Jamison adds, “With consistent high reaching audience in live radio, significant growth in digital audio and podcast listening and proven business results, Audio can provide a powerful solution for any advertiser challenge.”
Radio by the numbers
- 71% of Kiwis aged 10+ tune in to commercial radio every week
- That’s 3.4 million people across New Zealand
- Listeners spend an average of 14 hours and 54 minutes each week with commercial radio
- 52% listen at breakfast (Mon–Fri, 6–9am)
- 54% tune in during the workday (Mon–Fri, 9am–4pm)
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