AUCKLAND, Today: Saatchi & Saatchi New Zealand has promoted Annabel Rees to General Manager – Clients, recognising her leadership, standout client partnerships and the role she’s played in driving growth and creative momentum across the agency.
With close to 20 years’ experience across the UK and New Zealand, Rees is known for building high-performing teams and leading complex, high-value client relationships. Since joining in 2021, she’s led major accounts and strengthened a culture of collaboration and delivery.
In the expanded role, Rees will oversee all client service functions, set the benchmark for strategic leadership and drive commercial performance, creative effectiveness and broader client capability across the agency.
“Annabel is a standout leader whose influence is felt across every part of the business,” says Mark Cochrane, CEO of Saatchi & Saatchi NZ.
“I’m energised by the opportunity to help lead our teams into a new phase of growth and to continue strengthening the partnerships that make exceptional creativity possible.” – Annabel Rees
“Her commitment to our clients, her ability to build deep and trusted relationships, and her unwavering drive to deliver transformative thinking and culturally led creativity make her an invaluable part of our growth story.
“This promotion reflects not only her impact to date, but the even greater role she will play in shaping the next chapter of Saatchi & Saatchi NZ.”
“I’m incredibly proud of the work we’re doing and the momentum we’re building with our clients,” says Rees. “Saatchi & Saatchi is an agency with huge ambition and a belief that nothing is impossible.
“I’m energised by the opportunity to help lead our teams into a new phase of growth and to continue strengthening the partnerships that make exceptional creativity possible.”
Rees’ appointment takes effect immediately.
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