AUCKLAND, Today: Shoppers at Bayfair in Mount Maunganui and Botany Town Centre in Auckland will notice some shiny new screens, as oOh!media rolls out a major digital upgrade across both busy retail hubs.
The revamp brings in new Large Format displays plus refreshed Small Format panels, boosting visibility for brands in high-traffic spots designed to grab attention.
Those larger screens now headline each centre, delivering premium placements, while the smaller network keeps messages circulating throughout the malls to support awareness through to conversion.
“As consumer habits evolve, we’re focused on maintaining a network that reflects where audiences spend time and are most receptive.” – Kelly Harvey, Head of New Zealand, oOh!media
“These upgrades demonstrate our commitment to investing in retail centres across New Zealand – whether they’re in major metros or rapidly growing regions,” said Kelly Harvey, Head of New Zealand, oOh!media.
“As consumer habits evolve, we’re focused on maintaining a network that reflects where audiences spend time and are most receptive,” Harvey added. “These upgrades reinforce our long-term commitment to property partners and to delivering market-leading solutions for advertisers.”
Across the country, oOh! operates in 45 retail centres and reaches more than 2.96 million people every four weeks*, keeping its Retail Out of Home network firmly in the top spot nationwide.
*knOOH, AP15+, oOh! Network Reach, All Active Panels, Retail Only, 4 Week Unique Reach
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