AUCKLAND, Today: SharkNinja has delivered strong results through a fully integrated campaign across Noel Leeming’s retail media channels, lifting unit sales by 12 percent and driving gains across other key metrics.
Market Media, The Warehouse Group’s retail media network, partnered with Zitcha to roll out a full-funnel campaign spanning in-store, on-site and off-site channels. The activity delivered a return on ad spend of more than $15.
SharkNinja, known globally for small household appliances, used the always-on campaign to promote products including blenders and air fryers across Noel Leeming’s wider media ecosystem.
The strategy included in-store screens across more than 70 Noel Leeming stores to build visibility and strengthen product recall.
On-site display and sponsored products targeted shoppers already browsing, while EDM placements helped re-engage audiences with strong-performing creative tailored for email.
First-party powered social ads extended reach off-site, while Zitcha’s Meta integrations allowed Market Media to measure performance at SKU level and directly link activity back to sales.
Across all touchpoints, the campaign delivered more than 830,000 impressions and over 6,400 clicks, showing solid shopper engagement throughout the activity.
“This campaign showcased the power of retail media done right. SharkNinja’s commitment to innovation, paired with a highly targeted and insight-led approach, delivered standout results and meaningful engagement at scale.” – Blaine Hudson, head of product and platforms
On Facebook, the campaign achieved a return on ad spend of more than $15, while EDM placements delivered strong open and click-through rates.
The always-on approach also allowed the campaign to be continually optimised, with creative refreshed to match seasonal priorities. Overall, SharkNinja recorded a 12 percent uplift across hero SKUs compared with the previous period.
Jack Byrne, CEO Zitcha APAC said, “This is a great example of the power of retail media in driving growth for both retailer and brand alike.
“The campaign ran by SharkNinja across Market Media’s network- accessing on-site, in-store as well as off-site inventory clearly demonstrates how retail media is now driving not just awareness, but direct and measurable sales outcomes.”
Blaine Hudson, head of product and platforms, Market Media said, “This campaign showcased the power of retail media done right. SharkNinja’s commitment to innovation, paired with a highly targeted and insight-led approach, delivered standout results and meaningful engagement at scale.”
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