WELLINGTON, Today: Revolut, the global financial app used by more than 65 million people, has launched its first integrated marketing campaign in New Zealand, teaming up with rugby legend Ardie Savea.
Titled Boundless Ardies, the campaign positions Revolut as the next-generation choice for Kiwis ready to move beyond the limits of traditional banking.
The partnership pairs Savea’s unmatched energy and leadership, from being named 2023 World Rugby Player of the Year to 2025 Super Rugby Pacific Player of the Year, with Revolut’s ambition to become New Zealand’s go-to financial super app.
Charlie Short, Head of Growth APAC at Revolut said, “Ardie’s energy, mobility, and global mindset perfectly capture what Revolut stands for. We’ve built unique, best-in-class products that let people move money through the world effortlessly, whether that’s spending, sending, or saving.
“With this campaign, we want Kiwis to see what a truly global financial experience looks like, and to experience how Revolut is redefining what modern money should be, both at home and overseas.”
“With this campaign, we want Kiwis to see what a truly global financial experience looks like, and to experience how Revolut is redefining what modern money should be, both at home and overseas.” – Charlie Short, Head of Growth APAC at Revolut
The creative features a full squad of Boundless Ardies, multiple versions of Savea, each showing off a different Revolut feature that makes financial life simpler, whether at home or abroad.
Key product highlights include:
- Effortless travel: seamless currency exchange, eSIM data plans and global spending for travel between New Zealand and Japan
- Split bills: quick, easy group payments, already popular among Savea’s teammates on tour
- Customisable security: instant account control, including freezing or unfreezing cards directly in the app
Commenting on the campaign, Ardie Savea said he was drawn to the app’s simplicity and practicality.
“Anyone who travels a lot knows how frustrating currency and split bills can be. When the boys are on tour, we need a fast, easy way to pay each other back for dinner or transport, and Revolut was already the go-to for many of us,” said Savea.
“It was a natural fit. It’s a global brand bringing the next level of innovation to New Zealand, and it’s time for Kiwis to see how easy it is to upgrade their finances and get more for their money.”
Produced by Eyes and Ears and directed by Lee Stapleton, the campaign will run for eight weeks across digital channels, encouraging Kiwis to experience the future of money.
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