AUCKLAND, Today: Rockit is kicking off the 2025 season with a fresh global marketing platform, a bold new value proposition, and an occasion-based strategy designed to open up brand-new product categories.
Julian Smith, Rockit’s General Manager Global Marketing, says awareness and love for Rockit apples keeps climbing, with 86% of premium consumers recently surveyed saying they love Rockit™ apples.
“This trend looks set to continue with the launch of new RockitTM apple product categories including a new Snack Pack for impulse purchases, a Daily Pack for high frequency consumption, a Family Pack for sharing moments and Gift Packs for festivals and always on gifting moments,” says Julian.
“We will launch our new product marketing and consumer-led campaign across all global touchpoints, together with our well-loved, cheeky brand character, Rocki for high sell through and consumer appeal.” – Julian Smith
The new products, combined with Rockit’s unique size and taste, will be marketed to consumers chasing healthier snacking options that fit different moments in their busy, on-the-go lives.
Rockit’s new global campaign, Rockit Every Little Moment, follows an active family in New Zealand’s stunning landscapes, celebrating everyday wins with Rockit apples in tow.
“We will launch our new product marketing and consumer-led campaign across all global touchpoints, together with our well-loved, cheeky brand character, Rocki for high sell through and consumer appeal.
“Early feedback from our global markets suggests that this will be a significant step for the Rockit brand to connect to millions of new consumers with our point of difference, and our approach to marketing a kiwi horticultural product in a global consumer-led way,” says Julian.
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