AUCKLAND, Wednesday: A new campaign by fintech start up Dosh has already got people talking, heads turning and apps downloading, says Rainger & Rolfe honcho Ant Rainger.
“Our role – along with Tilt Media – was to help plan and then execute the campaign. This includes creative development from us, and media planning & buying from Tilt.”
Dosh co-founder James McEniery said: “Get $10 just for downloading Dosh is a pretty simple proposition – but it works.
“Yes, we’re the new kid on the block, but we also offer features and benefits others don’t: you can instantly pay someone 24/7 and you can request to be paid from a mate instantly as well.”
“Better, easier, faster!”
“New Zealanders deserve instant payments and should not have to wait until Monday morning for their wages or payments.
“It’s an exciting time – we’re seeing acceptance amongst the early adopters and those who are quick to embrace new technology, good ideas and better offers – young professionals, millennials, young tradies, self-employed, entrepreneurs, plus many, many others … anyone really who just wants something better, easier and faster.”
“We’ve created this work with our agency partners Rainger & Rolfe and Tilt Media and as you’ll see, includes billboards, radio, and digital channels.
“Watch this space. We’ve only just begun.”
About Dosh
Dosh is NZ’s first digital wallet, allowing Kiwis to easily pay and get paid instantly, anytime, anywhere – straight from their smartphone.
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