AUCKLAND, Today: Raymond Otene McKay, co-founder and CCO of RUN Aotearoa, has been named to the Direct and Outdoor Jury at the 2026 Dubai Lynx Awards, joining a global line-up of creative leaders.
Dubai Lynx is the region’s benchmark for creative excellence and effectiveness. The 2026 Jury will gather in Dubai to assess culturally resonant, innovative work shaping the industry across MENA and beyond.
McKay, who has previously judged at Spikes Asia and Cannes Lions says, “It’s a privilege to join the Dubai Lynx jury. I’m looking forward to seeing the creative ambition and cultural insight coming out of the region.”
Earlier this year, RUN launched a campaign for Māori Kiwifruit Growers in Dubai, partnering with Zespri and Mr Apple, led by Māori Kiwifruit Growers Limited.
The launch was supported by Te Arikinui Kuini Nga wai hono i te po, the Māori Queen, who travelled with a Kiingitanga delegation to the United Arab Emirates.
Raymond adds, “Having launched a recent campaign into the Dubai market, I know the sheer scale of the work from this region makes it one of the most exciting creative markets globally”.
This year’s Jury includes first-time representation from Costa Rica, Uganda and Uzbekistan, alongside independent agencies such as RUN Aotearoa, AMPFY, Joan Creative and Zurda Agency.
“It’s a privilege to join the Dubai Lynx jury. I’m looking forward to seeing the creative ambition and cultural insight coming out of the region.” – Raymond Otene McKay, co-founder and CCO of RUN Aotearoa
Global brands including Philips and Stanley 1913 are also joining the Juries for the first time, reflecting growing brand commitment to creativity as a driver of business growth.
Philip Thomas, Chairman of Dubai Lynx said, “As MENA’s creative landscape continues to evolve, Dubai Lynx remains the benchmark for creative excellence. Our Jurors play a vital role in spotlighting ideas that resonate and deliver real business results. Thank you to this outstanding line-up for championing the transformative power of creativity.”
McKay is joined by other jurors from Aotearoa New Zealand and Australia, including Finch Director Zia Mandviwalla, Hilary Badger from Leo Australia, and James Wright from Havas.
The Jury will assess work across film, digital, design, craft, PR, media, brand experience, creative effectiveness and strategy.
Entries for the 2026 Dubai Lynx Awards close on 22 January 2026, with full details and the complete jury line-up available at dubailynx.com/awards
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