AUCKLAND, Today: Great ideas start with great strategy. Saatchi & Saatchi NZ has promoted Tim Cullinane to Executive Strategy Director, recognising his strategic smarts, curiosity, and leadership.
“Tim’s strategic smarts, curiosity and leadership have already shaped some of our proudest work – and we’re excited to see what he unlocks next in this role.”
Cullinane has been Head of Strategy at Saatchi & Saatchi NZ for more than three years, helping drive standout creative and shaping brand success across local and global markets.
He now steps into the Executive Strategy Director role, bringing a fresh perspective and a clear vision for where strategy can lead the agency next.
“Tim’s strategic smarts, curiosity and leadership have already shaped some of our proudest work – and we’re excited to see what he unlocks next in this role.”
Highlights of Tim Cullinane’s career include:
- Head of Strategy at Saatchi & Saatchi NZ for over three years.
- Brings perspective, vision, and ambition from strategic thinking to execution.
- Known for distilling complex business challenges into compelling brand strategies.
- Held senior leadership roles in New Zealand, Singapore, New York, London, and China (including Saatchi & Saatchi China).
- Committed to shaping Saatchi & Saatchi’s strategy in NZ, with an ambition to influence culture rather than just respond to it.
Cullinane’s appointment signals Saatchi & Saatchi NZ’s continued focus on bold, culture-shaping creative powered by strategic insight.
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