Saatchi spotlights Paralympic excellence ahead of 2026 Games

AUCKLAND, Today: Saatchi & Saatchi New Zealand is back with the next phase of its Paralympics platform, spotlighting Winter Paralympians Adam Hall and Corey Peters ahead of the Milano Cortina 2026 Paralympic Winter Games.

Building on 2024’s We’ll Give You Something To Talk About for Paralympics New Zealand, the latest work zeroes in on elite performance, celebrating the skill, precision and commitment needed to compete at winter sport’s highest level.

Shot on Wanaka’s slopes by The Beards before the team headed to Europe, the films and stills frame Hall and Peters as world-class competitors, with nine Paralympic medals between them.

Steve Cochran, Chief Creative Officer at Saatchi & Saatchi New Zealand says, “Paralympians are still too often framed through the lens of limitation. This campaign is about flipping that narrative.

“Paralympians are still too often framed through the lens of limitation. This campaign is about flipping that narrative.” – Steve Cochran, Chief Creative Officer at Saatchi & Saatchi New Zealand

“When you watch Adam and Corey compete, what stands out isn’t what they’ve overcome – it’s how phenomenally good they are. Their sport is fast, technical, and beautiful. That’s something everyone will be talking about.”

For PNZ, the campaign continues its long-term push to ensure Para athletes are recognised first as elite competitors on the global stage.

Greg Warnecke says, “Our Paralympians demonstrate the same commitment, discipline and sacrifice as any non-disabled high-performance athlete and the ‘Something to Talk About’ campaign powerfully reflects that reality.

“By showcasing Adam and Corey as elite Paralympic winter athletes, it not only strengthens recognition of Paralympic sport in Aotearoa New Zealand but also inspires the next generation to aim high and pursue excellence – whatever their pathway.”

The campaign will roll out across multiple channels in the lead-up to, and throughout, the Milano Cortina 2026 Paralympic Winter Games.