Saatchi taps Toby Talbot

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After nearly a decade, Toby Talbot is returning to Saatchi & Saatchi NZ to partner Paul Wilson across the Auckland and Wellington offices in the newly created role of chief creative officer.

“Toby is a proven creative leader with extensive international and local experience,” said Paul Wilson in a release today. “He is a fresh, progressive creative thinker and all-round top bloke.

“We had a great time working together in the past, so I’m really looking forward to working with him again. With Toby, Gus, Corey and the rest of our talented team in place, we now have an even more compelling creative force to offer our clients.”

Talbot has over 20 years in the industry in New Zealand, Australia and the UK and has held senior creative roles at Colenso BBDO, DDB (NZ and Australia), Rainey Kelly Campbell Roalfe/Y&R in London, Whybin/TBWA and Assignment.

He is currently the No 1 ECD in the world on Australia’s Bestadsontv’s rankings, and has won many local and international awards including Campaign Asia’s ANZ Creative of the. He led the creative and digital renaissance of DDB Sydney at Cannes last year when the agency returned with 12 Lions.

Toby Talbot said, “I last worked with Paul when, ironically, I’d just left Saatchi & Saatchi. “We have long talked about working together again so it’s great to finally make it happen.

“Paul and his senior team have created something really compelling; a truly collaborative, inclusive culture that not only am I drawn to, but so it appears, new clients are too. Creatively, Gus and Corey have done a fantastic job and now I am looking forward to building on this with them, forging new partnerships and generally getting stuck in.”

Publicis ANZ ceo Michael Rebelo said: “Toby’s appointment further reinforces and acknowledges the momentum we have seen at Saatchi & Saatchi New Zealand and the commitment we have to this market.

“Paul has done a great job leading our agency and shaping this into an exciting creative business that’s fit for the future. Now with Toby joining the team, we’re in an even stronger position to grow and develop our offering in New Zealand.”

Talbot begins his new role in late April.

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