Saatchi wins DB cider brand pitch

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DB Breweries has announced the appointment of Saatchi & Saatchi as the lead creative agency on Orchard Thieves cider, following a creative pitch process. The pitch was led by Saatchi & Saatchi in Auckland, with support from their Sydney agency.

Orchard Thieves will launch their Saatchi-created campaign to New Zealand and Australian consumers during 2017.

“We were really impressed with the thinking and passion the Saatchis team brought us and the way the two offices worked seamlessly throughout the whole process,” said DB marketing director Sean O’Donnell.

“We’re looking forward to launching the campaign to consumers and transforming their perceptions of the cider category.”

Saatchi & Saatchi managing director Paul Wilson said: “This is a fantastic opportunity and we’ve had a lot of fun developing the campaign. It’s been great to continue working with Sean and the team at DB who are passionate, collaborative and ambitious for great work.”

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