AUCKLAND, Today: For nearly two decades, NSPR has been a go-to PR, communications, and talent management agency across Aotearoa and Australia. Founded by Niki Schuck, the boutique firm has quietly partnered with an impressive roster of clients.
Over the last eight years, Schuck has stepped back from daily operations, mentoring wāhine leaders Kate Grant and Rebecca Reid. Now, with a fresh name — Sayso — they’re steering the company into its next chapter.
“The kaupapa (purpose) of Sayso remains the same with us believing the best partnerships are built on mahi tahi (collaboration), whakaute (respect) and whakatūturutanga (authenticity). The future looks bright and full of exciting possibilities in this new era of the business,” says Schuck.
Schuck will continue in a board role, backing the team’s future vision. “Kate and Rebecca are smart, talented and not afraid of hard work. They are Sayso, and I am very proud of how they are adapting the business for the future needs of clients.”
Aspiring to lead in Aotearoa, Sayso honours Te Tiriti o Waitangi and its role as Tāngata Tiriti. As a certified B Corp since 2022, the agency shows that doing good for people, planet, and communities drives great mahi.
“We’re obsessed with helping businesses communicate with intention and impact. When clients give us a seat at their table, we make sure their strategy, purpose, services, reputation, and culture are seen, felt and acted on.” – Rebecca Reid
The team works nationwide, staying close to their whānau while keeping things agile and dynamic. Whether on-site at client HQs or out in the field, Sayso thrives wherever the action happens.
“NSPR has provided us with a strong foundation to build on as we enter this next chapter,” says Grant. “Sayso is about people, stories, and content that connects. At its core, the rebrand is simple … we believe that every business has a story to tell, so let’s Sayso.”
Reid adds, “We’re obsessed with helping businesses communicate with intention and impact. When clients give us a seat at their table, we make sure their strategy, purpose, services, reputation, and culture are seen, felt and acted on.
“We pull every tool in our kit from strategic communication to storytelling, supporting brands to resonate and grow their influence to inspire action.”
Ōtepoti-based agency Better brought Sayso’s new visual identity and website to life.
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