Scam ads focus at New York show

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New York, 13 February – The Cresta Awards, which honour creative excellence in international advertising & marketing communications (since 1993), has issued the call for entries in its 25th worldwide competition.

Jury president will be Dentsu Tokyo chief creative officer Yuya Furukawa, who started as a TV writer at Dentsu when advertising life was much simpler. He’s won gold, silver, bronze awards at Cannes, D&AD, One Show, Spikes, and Adfest (a Grand Prix).

“The problems of scam ads and the quality of judging panels are getting serious in the awards business,” he said. “Discussion in the closed judging rooms can sometimes lead to results that make people question them.

Mathematics the key
The Cresta Awards has a purely mathematical judging system, which Cresta claims “is actually the fairest award we have”.

All entries will be screened by several worldwide juries, who will compile a short-list of finalists that will be submitted to an international grand jury (cresta-awards.com/Jury_Grand.aspx) of expert creative directors, film specialists and graphic artists.

Short-listed interactive entries will be judged by a separate grand jury of interactive experts. Work will be judged on originality of the creative idea and quality of its execution (except in the Crafts & Design competitions where only executional quality is taken into consideration).

Enter online
The 2016 Cresta Awards received 3300 entries from 53 countries. Of those, 74 entries from 13 countries were winners. Network of the year honours went to McCann Worldgroup and Agency of the Year to Forsman & Bodenfors, Gothenburg.

The 2017 winners will be announced via www.cresta-awards.com/2017.

The Cresta Awards are open to all advertising agencies, advertisers, studios, and production companies worldwide.

Both national and international campaigns may compete. All advertising and marketing communications used since 1 January 2016 are eligible. The deadline for entries is Friday 10 March. All work must be submitted online at www.cresta-awards.com/registration.

Entrants who submit and finalise work between February 6-24 will receive a 10% discount. After February 24, the entry fee for single items is US$425 (NZ$590) each. Campaigns entry ranges from US $225-700.


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