SYDNEY, Australia: Southern Cross Travel Insurance has locked in its agency lineup across the ditch, appointing three Sydney-based agencies to lead creative, media and PR as part of its Aussie growth push.
This Is Flow has picked up the media account across both Australia and New Zealand. The indie Sydney shop will run everything from media buying to performance, known for its culture, planning smarts and results focus.
On the creative front, Quantum Jump Sydney is stepping in to handle strategy and campaigns. They’re known for data-driven thinking, loyalty smarts and award-winning creative that gets results.
Sedgwick Communications will keep doing what they do best—handling SCTI’s Aussie PR. They’ve worked with the brand for years and bring a deep understanding and proven track record.
“We’re excited to announce our new agency village and our partnerships with This Is Flow, Quantum Jump Sydney and Sedgwick Communications, particularly as we accelerate our growth in the Australian market.
“We’re excited to announce our new agency village and our partnerships with This Is Flow, Quantum Jump Sydney and Sedgwick Communications, particularly as we accelerate our growth in the Australian market.” – Jess Strange
“All our agencies bring deep digital expertise and a strong focus on performance, which aligns perfectly with our customer-first philosophy,” says Jess Strange.
“We loved Flow’s transparent, real time media approach, QJ’s collaborative approach to creative ideation, and their focus on our success. Both agencies’ Kiwi connections are a bonus, but it’s their understanding of the Australian landscape that makes them ideal partners for this next chapter.”
Jimmy Hyett from This Is Flow says, “SCTI is the kind of brand we love to work with – ambitious, customer-centric and ready to push boundaries. Our mission is all about delivering a state of growth for our clients, and with SCTI, we have a chance to bring this to life across both countries, creating work that not only performs, but genuinely connects with travellers.”
Quantum Jump Sydney’s Rachel Wintle adds, “Quantum Jump is built on heavy-duty thinking and creative magic. Our expertise in driving return on customer has delivered real commercial impact in New Zealand.
“We’re thrilled to partner with This is Flow and Sedgwick Communications to support SCTI in Australia. SCTI is a brand with purpose and ambition – we’re proud to be part of the journey and excited to grow the brand in Australia.”
“We’re proud of the depth of our partnership with SCTI, built over years of working closely together to grow the brand.” – Laura Sedgwick
And from Laura Sedgwick, “We’re proud of the depth of our partnership with SCTI, built over years of working closely together to grow the brand. As SCTI continues to pursue ambitious growth plans, we’re excited to help drive that journey, delivering sharp, strategic communications that connect with travellers and support the business at every step.”
With the trio now onboard, SCTI is set to ramp up its presence in Australia—bringing fresh ideas, digital focus and a strong trans-Tasman edge to the mix.
About This is Flow
This is Flow is an award-winning full-service media agency, founded by Jimmy Hyett. The agency’s offering includes media planning of all offline and online channels, creative and content, data science, strategy and research. The agency works with clients across a variety of categories including Travel, FCMG, Pharmaceutical, Events, Homes and Quick Service Restaurants.
About Quantum Jump Sydney
Established in 2019 in New Zealand, and opening in Sydney in 2025, Quantum Jump is a specialist strategic marketing agency which offers best in class heavy duty thinking on marketing strategy, strategic creative for brand and retail, and data driven marketing including loyalty, CRM, CX, Marketing Automation and digital advertising. The Sydney office is led by Rachel Wintle, ex business lead at Anomaly (New York).
About Sedgwick Communications
Sedgwick Communications is an independent, award-winning PR and communications agency that understands how to tell stories that matter and make brands stand out from the crowd. Its deep knowledge of Australian media and smart approach to communication strategies ensure the team always delivers excellent results. The agency works with clients across a variety of sectors including travel, FMCG, publishing, finance and technology.
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