When Sealord & PHD needed a way to showcase the health benefits and the wide variety of their products they called on Phantom Billstickers’ new in-house creative unit, Phantom Labs.
From concept to execution the Phantom Labs team created a unique build, designed to surprise and delight the public on some of the busiest streets across the country.
“Phantom helped Sealord & PHD to freshen up the streets, engaging passers-by and encouraged them to pick their own fresh garnish,” said Sealord head of marketing Melissa Butler.
“These days with so much media bombarding consumers, creating some disruption was important to get cut through with our new Want a Hand with Healthy campaign.
“Phantom took the brief and worked closely with PHD, Ogilvy and Sealord to bring an idea to life where we added real herbs to large format street posters.
“Phantom worked closely with PHD, Ogilvy and Sealord to bring an idea to life where we added real herbs to large format street posters.”
“We thought the idea of being able to pick your own herbs totally supported our healthy eating proposition.
“Nothing was ever a problem, and Phantom worked under very tight deadlines to make it happen which made them a pleasure to work with. We’re very excited to see the results of this campaign.”
- The campaign is running at four locations in Auckland: Shortland St, Ponsonby, Queen St, Albert St
- One location in Hamilton: Grey St
- One Location in Tauranga: Tauranga
- Three Locations in Wellington: Cuba St, Dixon St & Taranaki St
- Three Locations in Christchurch: Deans Ave, Riccarton x 2
- One location in Dunedin: George St
Head of Marketing: Melissa Butler
Agencies: Ogilvy, PHD
Production: Phantom Billstickers
Account Manager: Ben Stonyer
Creative Lead: Roosje van der Werff
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