SYDNEY/AUCKLAND, Today: Shoof International has tapped Tonic Communications to lead its PR, social and brand comms across Australia and New Zealand. The move follows a recent brand refresh that sharpened Shoof’s identity and market positioning.
Now, with a stronger foundation in place, Shoof’s aiming to boost category leadership, ramp up digital engagement, and grow market share across the region.
Tonic will handle it all – from corporate profiling to social content – helping Shoof connect with vets, farmers, and animal lovers through smart, consistent storytelling.
“It’s about bringing Shoof’s legacy of trust and innovation to life,” said Georgia Coleman, General Manager at Tonic. “We want to create content that really lands with the rural and veterinary communities.”
“We’re thrilled to have Tonic on board. Their mix of strategy and creativity is exactly what we need to cut through.” – Rachel Bainbridge
Shoof’s GM of Marketing & Innovation, Rachel Bainbridge added, “We’re thrilled to have Tonic on board. Their mix of strategy and creativity is exactly what we need to cut through.”
The rollout kicks off soon, with Tonic steering brand presence across key markets – making Shoof’s voice even louder in the animal care space.
The news also comes as Tonic looks to expand further in Australia after a strong 18 months of trans-Tasman growth.
Tonic Communications is part of the Attivo group – alongside names like 303 MullenLowe, Mediahub, Farrimond, and more across ANZ and the US.
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