AUCKLAND, Today: SHOUT has rolled out four new premium StreetLED sites across Queen Street, Dixon Street Wellington, Wellesley Street, and Hurstmere Road (Eat Street) Takapuna, lighting up all three major metro areas.
The expansion takes StreetLED’s footprint to 15 medium-format screens across Auckland, Wellington, and Christchurch, with three more to come this year. Each screen is four times bigger than standard street furniture, standing out in high-traffic and entertainment zones.
Launched just two and a half years ago, StreetLED entered the market during major CBD traffic shifts and Auckland’s light rail planning, targeting high-value audiences like commuters and city visitors. The strategy connects brands with busy economic and cultural hotspots.
“StreetLED has been built to connect brands with audiences in the most valuable urban environments.”
Auckland’s CBD remains the country’s powerhouse, with GDP per employee sitting 40.7% higher than the national average—a clear sign of its strong spending power and influence.
“StreetLED has been built to connect brands with audiences in the most valuable urban environments,” says SHOUT’s Sales Director Jen Sergel. “As a challenger network, we’re not only bringing scale and visibility, but also competitive rates and smarter data.”
“These new sites mark another step in our mission to grow a truly national network,” Sergel added. Advertiser demand has stayed strong, reinforcing StreetLED’s value and driving SHOUT’s ongoing investment in expanding the network.
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