AUCKLAND, Today: SHOWPONI has been appointed to handle strategic PR and integrated brand activity for JW Marriott Auckland across New Zealand and Australia, as the hotel builds on recent growth, fresh recognition and strong momentum in the luxury travel space.
The appointment follows a strong run for the hotel, including being named Best Luxury Hotel at the HM Awards late last year, reinforcing its place among New Zealand’s leading premium hospitality destinations.
The property’s leadership team was also recognised, with General Manager Girish Talreja named New Zealand General Manager of the Year, alongside wins in revenue management and sales.
The timing also comes as Auckland’s visitor economy gains momentum, with NZICC and a bigger events calendar helping lift the city’s global profile.
That is set to drive more international visitors, business events and broader economic activity across the region.
Against that backdrop, JW Marriott Auckland continues to play an important role in welcoming high-value leisure and corporate travellers, helping strengthen Auckland’s reputation as a luxury and business destination across Asia Pacific.
“SHOWPONI demonstrated a strong understanding of our brand and the opportunity ahead, making them a natural partner to support this next stage of growth.” – Lori Collins, Director of Sales and Marketing at JW Marriott Auckland
“New Zealand’s luxury travel sector is entering an exciting new phase, and JW Marriott Auckland is proud to be part of that continued momentum,” says Lori Collins, Director of Sales and Marketing at JW Marriott Auckland.
“As we look ahead, our focus remains on further strengthening our position within the luxury market while creating meaningful connections with our guests.
SHOWPONI demonstrated a strong understanding of our brand and the opportunity ahead, making them a natural partner to support this next stage of growth.”
Gordy Bayne, CEO of SHOWPONI, says, “JW Marriott Auckland is setting a new benchmark for luxury in New Zealand, at a time when the market is experiencing renewed confidence and growth.
There is a clear opportunity to build on this momentum and further strengthen the hotel’s position as one of the country’s leading luxury destinations.”
“Our focus will be on delivering integrated brand activity that brings the JW Marriott experience to life, building meaningful connections with key audiences and further elevating the hotel’s profile across New Zealand, Australia and key international markets.”
As strategic PR partner, SHOWPONI’s remit includes always-on media relations across New Zealand and Australia, seasonal campaigns, integrated brand activations, media hosting, strategic partnerships and collaborations, plus on-the-ground press office support.
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