AUCKLAND, Tuesday: Ponsonby-based PR shop Sling & Stone Ponsonby has signed East Imperial in Australia and New Zealand in a move intended to refresh the summer mixer category.
There was no incumbent.
East Imperial, founded in 2012 in New Zealand, produces and markets a line of branded premium mixers that are currently sold throughout APAC, US and EMEA.
East Imperial’s range utilises authentic Asian ingredients, a 1903 East African recipe, and a flavour-enhancing cold-filling batch manufacturing process.
“Sling & Stone is the perfect agency partner to help take us to the next level in the ANZ market.”
East Imperial’s Matthew Ravenhall said: We’ll be launching incredible new East Imperial products and creating exciting partnerships with some of Australia and New Zealand’s most loved distilleries.
“East Imperial is an innovative product and a premium brand loved by top mixologists around the world.
“Which is why Sling & Stone is the perfect agency partner to help take us to the next level in the ANZ market, they are a premium team with innovative ideas and we are confident they will help take our brand to the next stage of growth.”
S&S Sydney-based global head of consumer Kasi Talbot said: ”The beverage category for tonics, mixers and non-alcoholic drinks is truly an exciting space right now and we are excited to bring our experience and passion to this incredible brand.
“East Imperial has punched above its weight globally since it was created, and we look forward to bringing their delicious drinks to more glasses this summer and beyond.”
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