MELBOURNE, Today: The remit covers always-on social strategy, social-first creative, channel and community management, plus creator collaborations across Meta, TikTok and YouTube.
“We were looking for a partner that brings both strategic clarity and cultural creativity and Snack Drawer delivered on both fronts,” said Antonella Hellier, Senior Manager, Digital, Social & Content Marketing at Wesfarmers Health.
“They understood our ambition and showed genuine passion for our brands. We’re excited to bring this next chapter of Priceline Pharmacy’s social presence to life together and broaden atomica’s reach with Australians.”
Snack Drawer has also been engaged by Chartered Accountants ANZ to lead a creator-led TikTok strategy repositioning accountancy as a culturally relevant and accessible Gen Z career.
The program will blend entertainment, education and community-led storytelling, designed to meet younger audiences where they are and shift perceptions of the profession.
Jamie Searle, CEO and Co-Founder at Snack Drawer says, “These briefs couldn’t have been more different – from health and beauty to professional services – but all challenged us to create work that genuinely engages and captures attention.
“We’re excited to bring that thinking to life with the teams at Priceline Pharmacy, and Chartered Accountants ANZ.” – Jamie Searle, CEO and Co-Founder at Snack Drawer
“We’ve always believed the most valuable attention is earned, not bought, and that happens when brands show up with cultural relevance and a clear sense of purpose.
“Our Fandomination! research backs that: if you want to build something lasting, you need to create work people want to be part of.
“We’re excited to bring that thinking to life with the teams at Priceline Pharmacy, and Chartered Accountants ANZ.”
Snack Drawer’s Fandomination report, released last year, found audiences reward brands that show up in culture, take a stand and create rituals people want to join.
Those principles underpin both programs, with a focus on sustained engagement through creator ecosystems, social storytelling and community-first campaigns.
The appointments are also guided by Snack Drawer’s Well-Earned Attention model, turning cultural insight into meaningful, measurable connection.
These wins add to a growing client roster spanning public and private sectors, including Netflix, the Victorian Government, Pappa Flock and Orygen.
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